Labor Unions and Employee Management Essay Example | Topics and Well Written Essays - 750 words

Labor Unions and Employee Management - Essay Example ed thousand workers had already acquired a labour union membership but because of the subsequent economic depression during this time the number previously mention went down to fifty thousand members only. However, in 1886, the American Federation of Labor (AFL) was formed and its formation helped to raise the number of people in the labour unions. This increase in number of labour union membership rose because workers became aware of the fact that labor unions benefit their members by giving them a higher pay of even up to 27% more than non-unionised workers get. However, union members are required to pay 2% of their salaries to the union but nevertheless, that percentage does not compare to all the benefits they receive. ei: Health care (Milkman and Voss, 2004). With reference to the studies conducted by Early (2011), there are two legislations, which include the Railway Labor Act of 1926 and the Norris-LaGuardia Act of 1935 that were brought about by the aftermath of a series of strikes and lockouts that interrupted the rail transportation. The Rail Labor Act (RLA) was passed in 1926, and it brought about a peaceful way for railway companies and their employees to resolve their problems. It is beneficial to note that the RLA applies to common carrier rail service and commercial airline employees. This act allows employees to join only major strikes, and participate in the use of lockouts. According to the writings by Milkman and Voss (2004), this act helped employees an easier access to engage in union organization activities, this is because before this act, companies had a total control on how workers were treated. The act allowed workers the right for collective bargaining and stated â€Å"that neither officers of the union, nor the un ion itself would be held liable for unlawful activities of its members that could not be proven to have been instigated or approved by the union. After the Norris-LaGuardia Act, relations between the workforce and the management

Johnson & Johnson Diversity Plan Essay Example for Free

Johnson Johnson Diversity Plan Essay Johnson Johnson was formed in 1885 in Brunswick, New Jersey, after two brothers, James Wood and Edward Mead Johnson saw a need to develop sterile supplies for surgical procedures. During that time, doctors operated without gloves, sterile equipment and used unclean cotton from textile mills to pack the wounds so the mortality rate for surgical patients was very high. One of the first products Johnson Johnson developed was ready to use surgical dressings which to led to large reduction in surgical mortality rates. Johnson Johnson continued developing and expanding their product line and their company. In 1919, Johnson Johnson began their first international expansion. The brothers first expanded into Canada and after an around the world trip in 1923 began to develop business in many more countries. They expanded into Australia in 1931, Sweden in 1956 and Japan in 1961 (Johnson Johnson, 1997-2007). Over the next 60 years, Johnson Johnson had established companies in over 50 countries. During their international expansion, Johnson Johnson also diversified their product line. They eventually organized their operations into three main divisions; pharmaceutical, medical devices and diagnostics, and consumer products (Answers Corporation, 2007). They became well known for the talcum powder, band-aids and the pain reliever, Tylenol. In 1932, Robert Wood Johnson II, known as General Johnson succeeded his uncle to take over running Johnson Johnson. The General believed strongly in decentralization within the entire organization and all the divisions both in the United States and internationally were given authority to make their own decisions. The General was also responsible for developing the Johnson Johnson credo in 1943 and it is still in force today. The credo is defines the four primary responsibilities of the organization in their order of their importance. Johnson Johnsons first responsibility is to its customers, then to its employees, then to the community, and finally to its shareholders (Lukas, 2003). Believing and enforcing in this credo is what has made this organization what it is today and helped Johnson Johnson overcome one of the most critical times in its history when it dealt with  the Tylenol poisonings. The first priority of Johnson Johnson was then and is still today the safety of its consumers. Johnson Johnson believes in diversity of its organization, its product line and its vendors. The organization has both an Office of Global Diversity as well as a supplier diversity program (Johnson Johnson, 1997-2007). They believe encouraging diversity increases both their economic prosperity as well as benefiting each social community where they are located. By encouraging diversity throughout its entire organization, Johnson Johnson has become one of the largest global health care leaders in the world. William C. Weldon, Chairman, Board of Directors and Chief Executive Officer for Johnson and Johnson sets a clear course for the diversity action plan for the company. He states in his Chairmans Message on the JJ website, how the company interacts with a diverse group of stakeholders daily and how both internal and external partnerships allow the company to more than it could on its own. With that in mind the company must create a Diversity Action Plan that allows employees to grow, develop and assume more responsibility, creating extraordinary leaders in the business sectors around the world (JJ.com). Cultural NormsJJ is committed to having its own operating companies purchase goods and services from a diverse supplier base that contributes to the economic vitality of the communities in which we live and work. To achieve this goal JJ has created a Supplier Diversity Program in 1998. The intent of this program is to provide value to the company and to enhance the companys role as a health care leader throughout the world. The included in the program are: †¢Certified minority-owned businesses, small and large †¢Certified woman-owned businesses, small and large†¢Certified Small Disadvantaged Businesses†¢Small veteran-owned and service disabled veteran-owned businesses†¢Small, certified HUBZone businessesThe HUBZone Empowerment Contracting program provides federal contracting opportunities for qualified small businesses located in distressed areas. Fostering the growth of these federal contractors as viable businesses, for the long term, helps to empower communities, create jobs, and attract private investment  (SBA.gov). Another area the company attempts to enhance its image both in the US and around the world is through the development of Standards for Responsible External Manufacturing. These were developed to ensure the companies who do business with the company meet the same high standards of ethical behavior, product quality, and social responsibility practiced by JJ. There has to be common commitment to:†¢comply with applicable legal requirements,†¢behave ethically and with integrity,†¢integrate quality into business processes,†¢treat people with dignity and respect,†¢promote the safety, health and well-being of employees,†¢operate in an environmentally responsible manner, and†¢implement management systems to ensure ongoing performance and continual improvement (JJ, 2006) These values and practices are determined through a vigorous benchmarking process for which any potential manufacturing partner must meet before becoming associated with the JJ Family of Companies. There is a two-fold advantage to this process. The first is it allows potential partners the opportunity to understand the values that drive the organization as well as providing them with a template for the sustainability the JJ Company has demonstrated. In addition, the high standards set by the company are not compromised by external manufacturing partners that could damage the JJ image. To maximize their diverse workforce, the company has a vision statement in place that allows the company to maximize the benefits. The following is the companys vision statement:The Johnson Johnson Family of Companies will realize this vision by:†¢Fostering inclusive cultures that embrace our differences and drive innovation to accelerate growth;†¢Achieving skilled, high performance workforces that are reflective of the diverse global marketplace;†¢Working with business leaders to identify and establish targeted market opportunities for consumers across diverse demographic segments; and†¢Cultivating external relationships with professional, patient and civic groups to support business priorities. The statement allows the diverse workforce by utilizing the vision statement by including the companys belief (Credo). The credo, Latin for I believe,  guides the company to the responsibilities as they relate to customers, employees, community and shareholders. The responsibilities are as follows:To our customers: we will embrace diversity in order to respect, understand and meet their varying health care needs. To our employees: we will ensure a diverse and inclusive workplace, offer merit-based opportunities for employment and advancement and provide the necessary resources to develop our next generation of leaders. To our communities: we will recognize opportunities to improve economic and human health care in the areas in which we live and work. To our shareholders: we will oppose acts of intolerance and be mindful of the positive impact that diversity and inclusion have on our businesses. JJ over the years has continuously looked toward technology to play key role in JJs strategic initiatives. The different approaches to productivity have varied throughout the years. Many factors contribute to the productivity and success of the JJ Company. Technology has played an important role in JJs ability to remain competitive and to continuously innovate. It is through technology that JJs management team is able to refine processes, collaborate, innovate, and increase the productivity of the organization in todays dynamic business environment that is changing continuously. The success of these companies is attributed to all the successful mergers and acquisitions that have taken place throughout JJ history. Many of these companies were opened due to successful mergers that allowed JJ to develop new products and offer them in different markets throughout the world. The successful organization of the products JJ offers allows JJ to successfully merge with other companies to gain additional control over the industry. The result of this Credo is a healthy bottom line that is socially responsible. JJ history of philanthropy through partnering with other  companies from around the world has created programs dedicated to providing needed services over the long term. JJ does not have a mission statement because the ethical principals listed in the Credo drive the company. The customer first philosophy insures the needs of the customer are met. Another principal outlined in the Credo is the dedication to producing a high quality product. Through this set of values the company has developed a trust with the consumers of their products. Trust develops into a reputation of integrity that in turn provides the company with a basis for business strategies. This ethical high road approach is a proven winner in this function. Problem solving involves many departments and many steps. Technology plays an integral part in JJs ability to innovate, perform research and development, and manage the logistics associated with the distribution of a product during the products lifecycle. JJ defines diversity as a variety of similar and different characteristics among people, including age, gender, race, religion, national origin, physical ability, sexual orientation, thinking style, background and all other attributes that make each person unique. Although some differences may not be obvious as others, Johnson Johnson strives to understand and remove barriers that one may face due to these differences. Johnson Johnson utilizes these differences to create a working environment where their employees can thrive. JJ believes that diversity helps the interaction between people as well as inspiring innovation. JJ is committed to the practice of their global diversity vision which they use to identify their key, future objectives while guiding the fulfillment of their commitments to their customers, employees, the global community and their shareholders. Johnson Johnson supports various educational opportunities such as Diversity University and Affinity Groups. JJs Diversity University provides an internal, full range of Diversity e-learning courses, diversity best practice information, and is a comprehensive diversity resource and database for employees. Affinity Groups are voluntary, employee-driven groups that are organized around a particular  shared interest or dimension. These groups have been initiated by employees and usually focus on a shared interest or characteristic, such as race, ethnicity, gender or sexual orientation. Each groups main intent is to create an open forum for idea exchange and to strengthen the linkage to and within diverse communities. The successful leadership of the workers and the quick safety decisions that have had to be made, for example the recall of 264,000 bottles of Tylenol in 1982 and then a second recall in 1986, have made JJ a reputable name that many have grown to know and trust. References Answers Corporations. 2007. Johnson Johnson. Retrieved June 27, 2007 from http://www.answers.com/topic/johnson-johnson?cat=biz-finJohnson Johnson. Global Diversity Its All of Us. Retrieved June 30, 2007 fromhttp://www.jnj.com/our_company/diversity/index.htm;jsessionid=EGT3V0ZLGAFE0CQPCCFWU2YKB2IIWTT1Johnson Johnson (2007). Supplier Diversity Program. Retrieved July 2, 2007 from http:www.jnj.comJohnson Johnson (2006). Sustainability Report. Retrieved July 4, 2007 from http:www.jnj.comJohnson Johnson. 1997-2007. Our Company. Retrieved June 26, 2007 fromhttp://www.jnj.com/our_company/index.htmLeading with Diversity The New York Times. Retrieved June 29, 2007 fromwww.nytimes.com/marketing/jobmarket/diversity/jandj.htmlLukas, P. (2003, April). Johnson Johnson. FSB: Fortune Small Business. Vol.13, Iss. 3; pg. 91. Retrieved June 26, 2007 from ProQuest database. SBA.gov (2007). HUBZone Empowerment Contracting program. Retrieved July 5, 2007 from https://eweb1.sba.gov/hubzone/internet/general/whoweare.cfm#3The Diversity Vision Statement, Retrieved 06/29/07 fromhttp://www.jnj.com/our_company/diversity/diversity_vision/index.htmThe company Credo, Retrieved on 06/29/07 fromhttp://www.jnj.com/our_company/diversity/credo/index.htm

The Treaty of Versailles Questions and Answers

The Treaty of Versailles Questions and Answers Core Assessment 2 1. What did Wilson hope to achieve from the Peace Settlement of 1919-1920? (4) Woodrow Wilson was an idealist and hoped to achieve the 14 points at the peace settlement of 1919-1920. One point that he wanted to achieve was self-determination for all nations but specifically for smaller Eastern states. Another thing in which he wanted was to set up the league of nations and, among other things wanted Alsace-Lorraine returned to France and freedom of the seas. He also wanted to stop any more secret treaties from being made, and disarmament across all countries.   A big thing that Wilson wanted was not to treat Germany too harshly as he did not want any future wars. 2. Why did Clemenceau and Lloyd George disagree over how to treat Germany? (6) One reason why Lloyd George and Clemenceau disagreed over how to treat Germany was because of how their countries had been affected economically. Lloyd George did not want to treat Germany too harshly as he wanted to resume trade with Germany as soon as possible mainly because Germany had been its 2nd largest trading partner. Lloyd George wanted to use the money that Britain made from trading with Germany to fund the growth of the British Empire.   He also wanted to keep Germany politically stable so that extremist groups would not form in Germany, take control and start another war. No one wanted any further conflict as the war was so devastating. However, Clemenceau wanted to punish Germany very harshly through forcing them to pay reparations to France in money and if they dont have that then they would take land from Germany. The reason for Clemenceau wanting such a strong punishment was because France had suffered very high civilian casualties which were far higher than what th e UK had suffered. This was because most of the war had been fought on Frances land and this had made France loathe Germany and want revenge on it, this had also greatly lowered the morale of the French people. Also, France had suffered particularly large economic and industrial problems and so it wanted to use the reparations provided by Germany to resolve these problems and improve the morale of the French people. Another reason why Lloyd George and Clemenceau disagreed over how to treat Germany was because France saw Germany as a hostile and powerful threat to their country. This was because most of World War 1 had been fought on French soil and in 1871 in the Franco-Prussian war Germany took Alsace-Lorraine away from France. France had 1.7 million casualties by the end of World War 1 which was 2/3 of all the men that had fought for it in the war, this meant that the public of France wanted Germany to pay as they had all lost someone special and they held Germany responsible for this. Clemenceau wanted to cripple Germany so that it no longer posed a threat to France. On the other hand, Britain had sustained far less physical damage and so it was not seeking to cripple Germany for revenge. Lloyd George still wanted to make Germany pay but he did not want to be too harsh on it.   This may have been because France shared a border with Germany whereas Britain was only connected to Germany via t he sea and so the threat was much greater and nearer to home for France than it was in Britain. Therefore, this was why Clemenceau and Lloyd George disagreed over how to treat Germany. 3. The Treaty of Versailles was a fair settlement. How far do you agree? (10) Some people think that the Treaty of Versailles was a fair settlement and there is evidence to support both sides. Many of these people think that the Treaty of Versailles was a fair settlement because Germany was blamed for starting the war. This meant that as they were responsible for causing the destruction of land, buildings, economies and peoples lives, they should have to be the ones who paid compensation to the allied countries in the form of reparations. The Treaty of Versailles also formed a demilitarised zone in the Rhineland and Alsace Loraine was given to France. To many people, this was seen to be fair as it prevented Germany from being aggressive towards France again like it had been in the past such as in 1871 in the Franco-Prussian war when Germany took Alsace-Lorraine away from France. The Rhineland is the German part of land between itself and France and so by not being allowed to have any military in this area it provided France with some reassurance that Germany would no longer pose a threat. The restrictions in Germanys army, navy and air force was also seen by many to be fai r as it reduced the threat of war and made other countries such as Britain feel slightly safer as Germany was limited to only 6 battleships which would mean that Germany would not have the strength to attack Britain through the seas. Finally, lots of people believe that the Treaty of Versailles was a fair settlement as when Russia decided to pull out of the war, Germany punished it very harshly through the Treaty of Brest-Litovsk and so it was only fair that Germany have the same level of punishment. All of these reasons make many people believe that the Treaty of Versailles was a fair settlement. However, other people may not think that the Treaty of Versailles was a fair settlement because of Article 231, which placed all of the blame for starting the war onto Germany. They argue that the war had actually started because of the assassination of Archduke Ferdinand leading to Austria-Hungary going to war with Russia and that Germany was only defending her ally Austria-Hungary. These people also think that the reparations in which Germany was made to pay were very unfair. This is because if it were not for the young plan of 1929, Germany would not have finished paying off its reparations until 1984. This was 66 years after World War 1 had ended! Other people also feel that the limitations on Germanys army, navy and air force were very unfair as they had been Germanys pride and joy and by losing this she felt weak, humiliated and vulnerable to other countries surrounding her which had not been forced to limit its army. By having its navy limited to only 6 battleships, Germany fe lt that this left its waters un-defendable especially to Britain which had the largest navy in the world which was mainly due to the fact that it is an island. Furthermore, some people feel that stripping Germany of its raw materials and industry was very unfair because of the long term effects in which it would have on its economy. The Treaty of Versailles made Germany lose 12.5% of its population which meant that it lost a lot of its workers and it lost the Saar coalfields to France. This had provided Germany with 16% of its coal and so it was no wonder that some people, particularly Germany, felt that the Treaty of Versailles was a very unfair settlement. In conclusion, it could be argued that the Treaty of Versailles was a fair or unfair settlement, however, the above arguments suggest that the Treaty of Versailles was overall unfair towards Germany. This is proven by history as the young plan had to be formed in 1929 due to Germany not being able to otherwise pay off the reparations demanded by the allies until 1984 and the fact that in 1945 there was a second world war and so it is hardly surprising that many people believe that the Treaty of Versailles was an unfair settlement.

Physics of Speed Detection :: police law enforcement radar gun speeding ticket

Speed detection is one of the most notorious functions of our local and state police. How do they know how fast we are going? Speed determination is accomplished in two basic ways. First, the least sophisticated method is dependent upon an officer's ability to guess your speed. Second, either some electronic method using radar or laser instrumentation authenticates that officer's guess. As you will see, their guesses are usually right on target. What does this mean for you? Usually a speeding ticket or if your infraction isn't a flagrant disregard for safety, a friendly warning. Speed(s) is the distance travelled divided by the total time it took to get from the starting point to the ending point, or: s=(Dx)/(Dt) How does the speedometer work? Your vehicle's speedometer determines your speed by examining the angular velocity(v) of your axle (how fast your axle spins) and multiplying it with the manufacturers' recommended circumference for the vehicle's tires. (This is why using oversize tires will cause your speedometer to register a lower speed than your actual travelling speed-the circumference of the oversize tires is greater than that of the recommended tires, while the angular speed remains the same) So, in application: s = v*2pr Why should we limit our speed? Speed limits are designated for roads based on the roads characteristics such as its geometry and capacity, and traffic characteristics such as overall volume, hourly volume and traffic density. Speed limits are designed to most effectively and safely regulate traffic. There are several methods of manual speed detection, but they are all based on obtaining a known distance and comparing it to the time it took to travel that distance. Officers who have been watching traffic for a long time tend to get a really good grasp of almost instantaneously knowing how fast vehicles are travelling. A table showing an officer's guess along side an inexperienced observer's guesses and the radar results is shown below. Note that Officer Keeler's guesses are all within 3 mph of the actual speed. My guesses tend to have a higher deviation and were sometimes influenced by officer Keeler's guesses if he spoke first. The other methods include using a stopwatch and timing a vehicle on a known distance, either from the ground or in an aircraft, and pacing a vehicle. Pacing a vehicle involves either matching speeds with the vehicle and checking your speedometer or locating distinct markings and counting so that you can again divide distance by time to obtain a speed. Physics of Speed Detection :: police law enforcement radar gun speeding ticket Speed detection is one of the most notorious functions of our local and state police. How do they know how fast we are going? Speed determination is accomplished in two basic ways. First, the least sophisticated method is dependent upon an officer's ability to guess your speed. Second, either some electronic method using radar or laser instrumentation authenticates that officer's guess. As you will see, their guesses are usually right on target. What does this mean for you? Usually a speeding ticket or if your infraction isn't a flagrant disregard for safety, a friendly warning. Speed(s) is the distance travelled divided by the total time it took to get from the starting point to the ending point, or: s=(Dx)/(Dt) How does the speedometer work? Your vehicle's speedometer determines your speed by examining the angular velocity(v) of your axle (how fast your axle spins) and multiplying it with the manufacturers' recommended circumference for the vehicle's tires. (This is why using oversize tires will cause your speedometer to register a lower speed than your actual travelling speed-the circumference of the oversize tires is greater than that of the recommended tires, while the angular speed remains the same) So, in application: s = v*2pr Why should we limit our speed? Speed limits are designated for roads based on the roads characteristics such as its geometry and capacity, and traffic characteristics such as overall volume, hourly volume and traffic density. Speed limits are designed to most effectively and safely regulate traffic. There are several methods of manual speed detection, but they are all based on obtaining a known distance and comparing it to the time it took to travel that distance. Officers who have been watching traffic for a long time tend to get a really good grasp of almost instantaneously knowing how fast vehicles are travelling. A table showing an officer's guess along side an inexperienced observer's guesses and the radar results is shown below. Note that Officer Keeler's guesses are all within 3 mph of the actual speed. My guesses tend to have a higher deviation and were sometimes influenced by officer Keeler's guesses if he spoke first. The other methods include using a stopwatch and timing a vehicle on a known distance, either from the ground or in an aircraft, and pacing a vehicle. Pacing a vehicle involves either matching speeds with the vehicle and checking your speedometer or locating distinct markings and counting so that you can again divide distance by time to obtain a speed.

Brita Marketing

Contents Introduction1 Background1 Situational Analysis1 P. E. S. T. L. E Analysis2 S. W. O. T Analysis3 Porter Five Forces Analysis3 STP Analysis4 Possible Options Available5 Do nothing5 Manage decline5 Develop and implement a marketing strategy for growth5 Short term – Expand existing market5 Long term – Increase Market Share6 Conclusion6 Introduction This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered.The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales. The report is broadly comprised of three main sections: 1. Background 2. Situational Analysis 3. Options open to Brita 4. Recommended Strategy Background Brita, after an extended period of success and dominance in the filtered water market is facing increasing competition, new market entrants and falling sales. After various failed initiatives to reverse the resultant decline, the company is seeking a new strategy that will restore double-digit growth.History In terms of product history, Brita has been very successful with 2 key water filtration products, Pitchers and Faucet Mounted filters. On launching the filtration pitchers, initial efforts to build awareness and create a market were successful, teaching consumers the benefits of filtered water and creating awareness. Subsequent efforts to develop and broaden the market based on taste were also successful (Tap water Transformed campaign). Brita was the market leader for many years and defended that market share successfully for some time.However, the market is now made up of more than 70 competitors and more recent strategies are failing to deliver growth and profits and Brita sales are now actually falling. Situational Analysis The documentation provided can assist in identifying various problems. The key business issu es identified by i-Fusions are: * Brita failed to recognise and correctly identify the competitive market they are in * Brita were too slow to innovate and more agile competitors have entered the market and taken share * The company reaction has been overly product-focused Brita has considered and/or launched various reactive advertising campaigns based on competitor action, rather than considering a holistic marketing strategy built on market analysis. * Brita’s organisational structure is top-heavy with multiple reporting lines and no clear chain of responsibility. The result is a lack of clarity as everyone is responsible yet nobody is responsible. * The net result of all of the above is that Brita sales are falling. P. E. S. T. L. E Analysis Political: There are no significant external political issues affecting Brita’s business.Economical: The Economy during 1980s & 1990s showed no indications of recession and the emergence of the Internet and the evolution of the global economy generated unprecedented economic prosperity in the United States that lifted consumer purchasing power to better standards. The mid-2000’s marked the end of this boom cycle and the economy is starting to contract. Social: The primary social trends in the late 1980s and 1990s, as faced by Brita were: * People shifting towards a more healthy lifestyle * Workers working longer hours to gain more salary Shift of workforce from Agriculture to Industry & IT Sectors Technology: The beginning of the 1990’s marked the beginning of the Internet revolution and this has affected people’s lives and lifestyles significantly. The impact on business is that communications are faster and customer expectations are for a more personalised approach (e,g, Emails, Mobile Phones etc). Legal: During 1980s & 1990s, Public Water Hygiene laws & regulations were not enforced effectively to prevent water-borne diseases outbreaks that occurred during that period of time.Durin g the 12 year period (1991 – 2002), Public Water contamination outbreaks came from community & non-community water supply (78%) compared to 22% from private/individual water supply systems as report by the â€Å"Journal of Water and Health† published in 2006 Environmental: During the late 1980s and 1990’s, Environment Friendly organisations & NGOs (such as Greenpeace) were not creating an influential awareness of drinking water health issues. As a result, people were not possessing self-awareness of dangers contributing to drinking impure & contaminated water. Porter Five Forces AnalysisRivalry: The market is very competitive and the threat of competition is high. Many companies are present and they are more successful than Brita. It seems to appear a rivalry both in terms of product and location Barriers to Entry: The entry barriers in the market are relatively low, making it easy to access. However, as the market is saturated it could be unlikely for new compa nies to decide to start new enterprises in this field. Threat of substitutes: This represents one of the main threats for Brita. Both tap water and soft drinks are potential substitutes for the product that Brita offers.Supplier power: The suppliers do not play a major role for Brita growth. The product offered is relatively simple and its components are easy to procure. Buyer power: The consumers have a high decision power which can drastically affect the performances of Brita. Depending what type of drink they decide to consume (filtered water, tap water or soft drinks), the sales will increase or decrease. The Five Forces analysis tool highlights that Brita has to focus its attention on what consumers want in order to achieve success (appendix A ).The product is neither significantly unique nor essential to ensure success on its own and taken in the context of a large number of substitutes, consumers therefore hold significant purchasing power. Simultaneously, Brita has to take i n consideration the highly competitive nature of the market. If Brita does not update its product benefits, and then position themselves in such a way that they offers customers a unique benefit vis-a-vis competitors, it is likely further lose market share. Therefore, customers and matching their lifestyle choices should be the focal point of Brita strategy if double growth has to be gained.S. W. O. T Analysis STP Analysis Segmentation Using Behavioural Segmentation, i-Fusions have considered 6 predominant market segments. See Appendix B and C Tap Traditionalists: Slow to change, like the convenience and cheapness of tap water. Weary Tap Users: Low involvement in their water drinking decisions. Like tap water and unlikely to change. They are also the lowest consumers of total water per day. Principled Filter Fans: High involvement in their water consumption decisions and believe filtered water is more healthy.Affluent Fridge Fans: Highly involved in their water consumption decisions and associate water with health and weight control. Assertive Self Improvers: Highly involved in their water consumption decisions and drinks a lot of water for health. This group has the highest overall daily intake of water and drinks most of their water at home. Bottled Water Indulgers: Highly involved in their water consumption decisions and use bottled water as a reward for effort. They are highly attached to bottled water. Of the 6 categories of consumers, 3 have been pointed as the target market – PFF, ASI and AFF.Target Market Analysis In terms of water consumption patterns, tap water is still the most utilised (35. 4%) with filtered water also popular (33. 3%). Bottled water is increasingly popular and currently holds 21. 7% of the market. See Appendix D The main perceived issues customers have with Tap Water are Quality and Portability. Most consumers believe that using water filters improves the taste of the water  and using fridge filters makes it more convenie nt to consume filtered water. Out of a total of 59. 6% people owning the Pitcher Filter system, 50. % own the Brita product standing higher in comparison to the PuR Product. Brita faces some perception challenges as the Faucet Mount and Pitcher do not currently have any stand out features for customers and the Filtering Pitcher is seen as time-consuming and less simple when compared to Bottled water. In terms of good flavour of the water, 77% consumers support BW whereas only 32% support Pitchers. In terms of pureness, 63% consumers support BW and 44% consumers support Pitchers. Positioning Analysis Brita has strong brand recognition and is currently viewed in the key segments as a healthy water option.There is a loyal customer base dedicated to filtered water which represents a growth opportunity if Brita can meet the changing consumer needs. i-Fusions would therefore recommend that Brita builds on this brand strength with a marketing strategy that highlights health and wellness an d sustainability and believes that Brita has strong advantages over its competition to fulfil these targets. Possible Options Available Brita faces a difficult market and there are three broad business options they can consider. 1. Do nothing 2. Manage decline 3.Develop and implement a marketing strategy for growth Do nothing i-Fusions recognise that occasionally it may be acceptable for firms to take a â€Å"wait and see† approach† to their business but we do not recommend this as a course of action to Brita. The risk of inaction is too great in a market with such high competition and falling market share. Brita’s cautious approach to date is reflected in their current situation. Manage decline Brita could continue with their current emphasis on pitchers and faucets and manage decline – cutting costs aggressively as sales fall.It is the view of i-Fusions that, given the high number of competing brands, there is a risk that adopting any low cost/low price strategy would merely lead to a race to the bottom. In any case, Brita is unlikely to be able to undercut its smaller, more nimble rivals due to its size and structure. Additionally, this strategy does not fit with the stated requirement for double-digit growth. However, the current product mix and their current specification are in the mature stage of the product life-cycle so Brita needs to seek ways to add value to maintain current sales and to consider new products to drive growth.Our recommendations are therefore predicated on the value that the brand has in the eyes of its customers and to leverage the reputation for quality that the company has built up. Develop and implement a marketing strategy for growth The advice of i-Fusions is for Brita to follow a growth strategy, focused on meeting the needs of key identified market segments with clear product offers, consistent messaging, via the optimal distribution channels and at the appropriate price. Short term – Expand existing marketProduct: Existing users – Brita should aggressively target existing filtered water users (Principled Filter Fans and Assertive Self Improvers) with Pitchers and Faucets with improved ability to remove impurities and taste. Brita should therefore focus R&D effort on improving the purity capability of its filters, reinforcing the key brand messages of health and purity. Price: Maintain existing pricing strategy Place: Brita should continue with the mass distribution strategy as changes in the past have quickly translated in lost sales.Promotion: Find new uses – Brita can create new uses of existing products through promotion of additional activites such as using filtered water for cooking, an activity that is important to key segments Strong single brand messaging around Health/Purity/Sustainability using a mix of targeted TV and radio, social media, lifestyle magazines (home, food, well-being), demonstrations and tasting instore and at gyms/yoga-chains et c Brita is in a position to add complementary messaging around its green/sustainable credentials, which fits with target segment values and has the additional benefit of reaching other segments in the water consumption market. Long term – Increase Market Share Product: Change product mix in the longer term. Brita should look at expanding its product mix to better meet the behaviour patterns of its identified segments.For example, developing a filter for fridge water dispensers is highly advisable. Form alliances: i-Fusions strongly recommend that Brita forms strategic alliances with quality white goods manufacturers in order to jointly develop a product that meets the needs of the key market segments identified. It is recommended that quality brands are identified and targeted in order to maintain Brita’s brand image and support the growth strategy. Additional alliances with yoga-chains/gyms for joint marketing opportunities should also be explored. Finally, alliances with home-builders/plumbing providers was considered as an option but i-Fusions do not recommend this for Brita as it is effectively a new and very different market.Price: Reduce costs: Information on reducing overall capital costs is scarce but spend on R&D is likely to increase in the short/medium term. In terms of Fixed Costs, Brita should review its organisational structure, both to clarify reporting lines and reduce management overhead. Finally, it would make sense for Brita to have a single brand, with clear associated brand messages, managing their product lines within that brand. Promotion: New users – Brita should aggressively target consumers in the Affluent Fridge Followers category, given the high consumption of water at home and their fit with the key Brita health messages. Maintain green credentials with targeted messaging.Place: Brita should continue with the mass distribution strategy as changes in the past have quickly translated in lost sales. People: Brita should implement clearer communication channels with clearly identified lines of authority. Conclusion On analysing the information available i-Fusions believe that Brita needs to refocus its attention on the market, using short and long term strategies that target appropriate segments with specific products, messaging and distribution channels to best meet their requirements, aspirations and life-styles. We believe that the marketing strategy recommended will assist in driving double-digit top line growth.

The Nice Trap

The nice trap ? Wen leizheng 178154 Do you think there is a contradiction between what employers want in employees (agreeable employees) and what employees actually do best (disagreeable employees)? Why or why not? I don’t think there is a contradiction between what employers want in employees (agreeable employees) and what employees actually do best (disagreeable employees) , since we can not judge a person only by one dimension . Highly agreeable employees may also achieve high performance as others if their leadership skill is more enhanced in the form of persistence, attentiveness with high standards. uccessful employees usually make compromises specially when area of conflict is reached and show more cooperation when they feel that disagreeable will not serve their personal objectives which give the impression as they are high on agreeableness. The article assumes that employers always want agreeable employees by fault, it could not be true when in some jobs with interper sonally oriented jobs such as customer service, but the situation will definitely not be the same when the employer would like to hire candidates for strategic position with high potential and needs strong leadership behavior.Often, the effects of personality depend on the situation. Can you think of some job situation in which agreeableness is an important virtue? And in which it is harmful? In some cases agreeable is an important virtue . For example , if the work need all the employees work together , agreeableness from all subordinates would be an important virtue because there would not be time to stop, argue, and disagree . In such situation , agreeable employees are more likely to work harmony with each other .However , not all agreeableness from employees is good , especially when the situation requires all of them to stick to their own point of view . Agreeable employees always choose to compromise instead of arguing with others when their opinions are opposite to others , which sometimes may miss the best way to solve the problem . In some research , the negative affects of agreeableness on erning are stronger for men than for women ( that is , being agreeable hurt men’s earning more than women’s ) .Why do you think this might be the case ? The reason why the negative affects of agreeableness on erning are stronger for men than for women can be various . One of the possible reason may be the factor that women are more communicative type acting as a mediator in numerous aspects . Some research has conducted that women are more willing to communicate with their employers if they are not satisfied with their earning . The Nice Trap The nice trap ? Wen leizheng 178154 Do you think there is a contradiction between what employers want in employees (agreeable employees) and what employees actually do best (disagreeable employees)? Why or why not? I don’t think there is a contradiction between what employers want in employees (agreeable employees) and what employees actually do best (disagreeable employees) , since we can not judge a person only by one dimension . Highly agreeable employees may also achieve high performance as others if their leadership skill is more enhanced in the form of persistence, attentiveness with high standards. uccessful employees usually make compromises specially when area of conflict is reached and show more cooperation when they feel that disagreeable will not serve their personal objectives which give the impression as they are high on agreeableness. The article assumes that employers always want agreeable employees by fault, it could not be true when in some jobs with interper sonally oriented jobs such as customer service, but the situation will definitely not be the same when the employer would like to hire candidates for strategic position with high potential and needs strong leadership behavior.Often, the effects of personality depend on the situation. Can you think of some job situation in which agreeableness is an important virtue? And in which it is harmful? In some cases agreeable is an important virtue . For example , if the work need all the employees work together , agreeableness from all subordinates would be an important virtue because there would not be time to stop, argue, and disagree . In such situation , agreeable employees are more likely to work harmony with each other .However , not all agreeableness from employees is good , especially when the situation requires all of them to stick to their own point of view . Agreeable employees always choose to compromise instead of arguing with others when their opinions are opposite to others , which sometimes may miss the best way to solve the problem . In some research , the negative affects of agreeableness on erning are stronger for men than for women ( that is , being agreeable hurt men’s earning more than women’s ) .Why do you think this might be the case ? The reason why the negative affects of agreeableness on erning are stronger for men than for women can be various . One of the possible reason may be the factor that women are more communicative type acting as a mediator in numerous aspects . Some research has conducted that women are more willing to communicate with their employers if they are not satisfied with their earning .

The Geology of Bricks

The Geology of Bricks The common brick is one of our greatest inventions, an artificial stone. Brickmaking transforms low-strength mud into strong materials that can endure for centuries when properly cared for. Clay Bricks The main ingredient of bricks is clay, a group of surface minerals that arise from the weathering of igneous rocks. By itself, clay is not useless- making bricks of plain clay and drying them in the sun makes a sturdy building stone. Having some sand in the mix helps keep these bricks from cracking. Sundried clay is little different from soft shale. Many of the most ancient buildings in the early Middle East were made of sun-dried bricks. These generally lasted about a generation before the bricks deteriorated from neglect, earthquakes or the weather. With old buildings melted into piles of clay, the ancient cities were periodically levelled and new cities built on top. Over the centuries these city mounds, called tells, grew to considerable size. Making sun-dried bricks with a little straw or dung helps bind the clay and yields the equally ancient product called adobe. Fired Bricks The ancient Persians and Assyrians made stronger bricks by roasting them in kilns. The process takes several days, raising the temperature above 1000 Â °C for a day or so, then cooling gradually. (This is much hotter than the mild roasting or calcination used to make top dressing for baseball fields.) The Romans advanced the technology, as they did with concrete and metallurgy, and spread fired brick to every part of their empire. Brickmaking has been basically the same ever since. Until the 19th century, every locality with a clay deposit built its own brickworks because transport was so expensive. With the rise of chemistry and the Industrial Revolution, bricks joined steel, glass and concrete as sophisticated building materials. Today brick is made in many formulations and colors for a variety of demanding structural and cosmetic applications. Chemistry of Brick Firing Over the period of firing, brick clay becomes a metamorphic rock. Clay minerals break down, release chemically bound water, and change into a mixture of two minerals, quartz and mullite. The quartz crystallizes very little in that time, remaining in a glassy state. The key mineral is mullite (3AlO3 Â · 2SiO2), a blended compound of silica and alumina that is quite rare in nature. It is named for its occurrence on the Isle of Mull in Scotland. Not only is mullite hard and tough, but it also grows in long, thin crystals that function like the straw in adobe, binding the mix in an interlocking grip. Iron is a lesser ingredient that oxidizes into hematite, accounting for the red color of most bricks. Other elements including sodium, calcium and potassium help the silica melt more easily- that is, they act as a flux. All of these are natural parts of many clay deposits. Is There Natural Brick? Earth is full of surprises- consider the natural nuclear reactors that once existed in Africa- but could it naturally produce true brick? There are two kinds of contact metamorphism to consider. First, what if very hot magma or erupted lava engulfed a body of dried clay in a way that allows the moisture to escape? I would give three reasons that rule this out: 1. Lavas are rarely as hot as 1100 Â °C.2. Lavas would cool quickly once they engulf surface rocks.3. Natural clays and buried shales are wet, which would draw even more heat from lava. The only igneous rock with enough energy to even have a chance to fire proper brick would be the superhot lava known as komatiite, thought to have reached 1600 Â °C. But the Earths interior has not reached that temperature since the Early Proterozoic Era more than 2 billion years ago. And at that time there was no oxygen in the air, making the chemistry even more unlikely. On the Isle of Mull, mullite appears in mudstones that have been baked in lava flows. (It also has been found in pseudotachylites, where friction on faults heats dry rock to melting.) These are probably a far cry from real brick, but you should go there yourself to make sure. Second, what if an actual fire could bake the right kind of sandy shale? In fact, that does happen in coal country. Forest fires can start coal beds burning, and once started these coal-seam fires may go on for centuries. Sure enough, shale overlying coal fires can turn into a red clinkery rock thats close enough to true brick. Unfortunately, this occurrence has become common as human-caused fires start in coal mines and culm piles. A significant fraction of global greenhouse-gas emissions arises from coal fires. Today we outdo nature in this obscure geochemical stunt.

Art and Design Analysis

Art and Design Analysis Art is the effective use of skill and imagination in the creation of aesthetic objects, environments, or experiences that can be shared with others (Kilgallen para. 6). One arranges work in such a manner that will capture, influence and affect one or more senses, emotions and intellect (Kilgallen para. 2). Art is made up of a wide range of modes of expressions, creations, and human activities. They include photography, paintings, film, literature, and music.Advertising We will write a custom essay sample on Art and Design Analysis specifically for you for only $16.05 $11/page Learn More Design is an area of human experience, skill and knowledge which is concerned with the ability of one to mould the environment to suit a desired need. Depending on the art and design work done, a person is likely to be impressed by the work. Art is meant to capture the readers mind and emotions (Kilgallen para. 4). Art and design is supposed to bring or facilitate the intuiti ve of a person rather than the rational understanding (Kilgallen 6). Art has many specific categories whereby each is related to its technique and medium. Examples of arts are: decorative arts, performing arts, plastic arts and literature. Art and design is primarily dependent on personal opinion (Kilgallen 21). For instance, what would be pleasing to my eyes would not attract another person’s sense of sight and mind. In my opinion, a good work of art is supposed to show some skill, create meaning and also show a high degree of creativity. Analysis of the work of art from the source website is as follows. First, the arts show a high level of creativity. The images depict a strong form of creativity since in the process of the art work it shows there was a cognitive approach that describes the thought technique. The images too show a measure of creativity since it is evident there was a background skill of how things look like (Kilgallen 2). For instance, the drawing of the tr ee seems to be an original art work due to the fact that the tree has green leaves and the rest of the images show simplicity since they graphically describe the natural life of people (Kilgallen 3). This is evident in the drawing of a person who is sure, stubborn, and yet, proud. This shows a high level of creativity. These drawings express original record of action since they seem not to have been drawn using anything mechanical. The drawings are purely handmade and they show that the artist spent a lot of time to come up with these drawings. The artist took all the time to come up with these drawing and to further express the feeling to other people (Kilgallen 23). In my own opinion, the drawings are excellent since they are not flat but have great content.Advertising Looking for essay on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More The artist should have been influenced by the fact that most drawings found in books and l ibraries are very obvious and tend to be very flat. These drawings show that the artist of these art and design works was inspired by some thought and put the creative though into the drawings. There is a clear evidence of thinking in the mind of the art and design work (Kilgallen para. 6). However, with regard to the space used, the drawings are congested together. The artist has effectively utilized the space though I feel the drawings are congested and have some text that is not clear. The mixture of capital letters and small letters in the texts describing the images is also not appealing (Kilgallen para. 7). The multimedia files are also well dealt with. They depict a lot of creativity. Art and design, is not a simple work. It needs a lot of devotion and creativity in order to become a successful artist. Kilgallen, Margaret. Support for PBS. 2001. Web. Kilgallen, Margaret. Support for PBS. 2001. Web. Kilgallen, Margaret. Support for PBS. 2001. Web. Kilgallen, Margaret. Support for PBS. 2001. Web.Advertising We will write a custom essay sample on Art and Design Analysis specifically for you for only $16.05 $11/page Learn More Kilgallen, Margaret. Support for PBS. 2001. Web.

Spillover Benefits Versus the Free-rider Problem Essay

Spillover Benefits Versus the Free-rider Problem - Essay Example The government should make such legislations in order to avoid this problem as these may eventually lead to the destruction of economical infrastructure. Spillover benefits versus the Free Rider problem Societies, people, environments go through many negative & positive situations due to different circumstances that occur. By positive effects it means the benefits & advantages enjoyed by them when come along the way, & by negative effects it means the harmful & dangerous effects which are imposed over them. These positive & negative effects are directly related in some cases, but it may have an indirect effect on other people or surroundings due to someone else. Such external or indirect effects are termed as externalities or spillover effects. Spillover is defined here to mean – â€Å"indirect or unexpected benefits to other users from the up-take of research, including consumer surpluses generated through competition and diffusion of knowledge through development of technic al skills. These benefits can also arise from the creation of new knowledge platforms that substantially modify processes, products or services†. (Spillover benefits from TBGs. ... The chemical that is released from the factory directly affects those people who are not affiliated with the factory. Hence they have to pay a price or cost of being the residents of that area although they have no concern or advantages from the factory. Such effects are termed as negative spillover effects or spillover costs. On the other hand, when someone enjoys particular benefits from such a thing or process through which he/she is not directly related with, it is termed as positive spillover effects or spillover benefits. There can be many examples set in this regard; the trade agreements between any two countries or organizations directly affect the persons who are involved in import-export business, although there has been no force from their side to make such an agreement. Hence they enjoy the benefits by spending nothing from themselves. Other examples may include education, which train youngsters how to be a good & beneficial citizen of the society, hence the more children get educated in these terms, the more society would benefit as the crime rate will reduce and there would be enough peace in the country. Through proper education, more skilled workers will enter into the market which will thus make good quality products & provide better services to their employers. These spillover benefits, when exceed through a certain limits, are also termed as the â€Å"free rider problem†, derived from the concept of someone riding in a public transport without paying its fare. Hence all such people who enjoy the spillover benefits are called free riders. The free rider problem is of great concern all over the world, since there are a huge number of people who consume such resources

For or against a charge of crimes against humanitarian law Essay

For or against a charge of crimes against humanitarian law - Essay Example However, the Rape of Nanking surpasses this contradiction as one of the most atrocious in the history of humankind. This long forgotten atrocity of the Second World War is a crime against humanity, both in the legal and human point of view. War crimes are defiance of the rules of war or, generally, of international humanitarian law, that sustain individual criminal liability (Chang 1998). Even though constraints on waging war date back roughly in the 6th century BC in China, by the time of the First World War, nations had recognized that particular infringements of the rules of war, a great deal of which had been written in the 1899 and 1907 Hague Conventions, were crimes (Yamamoto 2000). The history of every nation narrates some disreputable and detestable episodes that peoples of other nations still denounce and the people of that offending nation would want to disregard, forget, or even, in some cases, rationalize. Among these controversial events in human history is the Rape of N anking which is incomparable due to the extraordinary level of attention given to it for an unusually duration of time. In spite of the effort and time of large numbers of people who have tackled this issue, nevertheless, there seems to be no agreement over such important issues as to the manner of and reason for the occurrence of Rape of Nanking and the extent of the slaughter. The manner American scholars have viewed and treated the topic of the Rape of Nanking are critically blemished, leading to a faulty scrutiny and assumption (Yamamoto 2000). As a result, large numbers of American people embrace the assumption of such a defective analysis and knowledge and build their own perspectives, several of them anomalous, about the occurrence and about the Japanese perpetrators generally. The most severe case of how the absolute recognition of the traditionalist perspective spreads out is as illustrated below (Yamamoto 2000: 4): Consider that the United States, on all fronts, lost 323,0 00 in the four years of World War II. Or that at Auschwitz the Nazis killed on average 350,000 every two months. The Japanese killed roughly the same number in a few months without the benefit of the technology of mass murder available to the Nazis and without the advantage of concentration camps†¦ What’s more, the Japanese troops weren’t ‘specialized’: nothing comparable to the Einsatzgruppen [task forces] existed in their military. These were the boys next door†¦ the Rape of Nanking reminds us how recently Japan emerged from its medieval age; a scant 140 years ago, less than 100 at the time of the Rape. A reader of this passage may claim that this is a judgment of a fanatic and that most people do not agree with it. However, I must argue that this description, though disgusting and unbelievable it may seem, is rationally made. The author of this passage is nevertheless more rational or realistic than other writers who claim that the number of f atalities is at 300,000 and insists that the government of Japan should acknowledge its legal accountability for the acts of violence and pay damages to the victims (Yamamoto 2000). Given that the number of lost human lives in Nanking had actually been that sizeable as to challenge all time-honored knowledge, one may embrace the assumption contained in the above excerpt: the Japanese people were, and perhaps remain, innately bizarre. If the Japanese peop

Resources Essay Example | Topics and Well Written Essays - 500 words

Resources - Essay Example It is an established fact that humans need certain basic things to survive in this world, which include food, clothing and shelter. Rapid population growth and increased urbanization have made shelter one of the most critical problems around the world. The earth’s carrying capacity or the amount of inhabitants it can sustain in terms of food, water and housing is limited and specific (Ehrlich, 1990). The increasing population does not commensurate with the resources as there is no change in resources. Resultantly, there is going to be an extreme shortage of resources with every passing day. Besides the reduced availability of land for accommodation, there are a number of other devastating effects of over population. All other resources like food, clean water are inter linked with the land; at present more than 99% of food supply comes from land and only 1% is obtained from oceans and other water habitats (Pimentel et al., 1994). The other implication of rapid growth and less land availability is the issue of human and factories’ waste, which if not disposed off properly, can cause a number of health problems like typhoid and cholera (United Nation, 1991, p. 219). The world is becoming a place where the human population is becoming more and more crowded thereby increasing the needs of life. The challenges for the engineers in provision of basic needs to humans like water, sanitation, nutrition, health care, safety are also increasing with every passing day. In next 20 years, expected increase in population is two billion, out of which 95% in developing and 5% in under developed countries. Such huge growth is going to increase the extraordinary requirement for energy, food, waste disposals, health care, ecological onslaught, telecommunication and transportation networks. The role of engineers in providing matching response to these requirements will be very critical and vital (Amadei,

The Lamentation by Ludovicco Carracci Research Paper

The Lamentation by Ludovicco Carracci - Research Paper Example The figure’s pose invokes the dead Christ. It shows Christ’s right hand as being distorted. His left hand which is cradled by Mary Magdalene appears dislocated. The virgin has fainted at the sight of her son lying across her lap. In this artwork, the Virgin Mary is shown as a middle-aged woman instead of young and beautiful. Saint John is shielding Christ’s feet by a raised winding sheet and falls with increasing strength on his chest and head. The Virgin Mary, the other three Maries and Saint John are used to bring out a striking effect on the artwork with a neutral background (Wolk-Simon, Bambach & Alsteens 127). Mannerist was used to make the painting. The artwork is associated with the 15th century in the year 1582. The artwork’s origin is in Italy in Bologna. The artwork fits in the category of the 15th-century Italian printers. The technique used to make this artwork was painting using oil on canvas material. Traditional oil painting often began with sketches onto the canvas with charcoal, chalk or thinned paint. The oil paint was then mixed with linseed oil or other solvents to create a faster drying paint. Generally, solvents thin the oil in the paint. Moreover, each additional layer should contain more oil than the layer before it, to allow proper drying. If the additional layer contains less oil, then the final painting will crack and peel. The quality and type of oil determine whether the paint film is stable and strong. Oil paint does not dry fast it remains wet for long. This enables the artist to revise their work if any correction is needed. An artist can change the color , texture or the form of the whole artwork. Earlier works were panel paintings on wood but around the 15th century canvas became more popular. Canvas was preferred by artists because it was cheaper than wood and easy to transport because it was light. Painting using oil on canvas spread through Italy from

Graffiti as an art form Essay Example | Topics and Well Written Essays - 1000 words

Graffiti as an art form - Essay Example Graffiti is a medium of expression although it does not derive from any art form or movement; it still contains a prominent language in itself that is used to communicate on a global platform. During the period of time graffiti transformed itself to street art, which contains various murals and abstract designs that contribute to modern art. This form of art although is extremely popular but has always been a victim of constant pressure by many external and internal forces. Street art being a form of art shows affinity for public spaces to express and provide opportunities to socialize in a place where only opportunities are given to those things that help in generating revenue resulting in suppression of talent. The reason why graffiti is not accepted is due to various reasons; one of the most prominent reasons is graffiti's association with criminology. Today a form of graffiti is used by various criminals and gangsters in which they condense the letters and form their own nickname s which are then painted on various locations like walls, shutters, parks, trucks, bars etc. which not only damage the beauty of the city as well as spread terrorism. This is done in order to gain popularity and recognition amongst the masses and is commonly known as "tagger graffiti" or "tag graffiti". This causes people to develop a wrong approach of street art and graffiti. Usually tag graffiti is mostly seen by the people and eventually they associate all forms of graffiti with it resulting in development of wrong approach. On the contrary street art is not just about tag graffiti but has its own dimensions and aesthetics. It is a way positive way to express art on a vast canvas and is basically a result of various institutional areas and disciplines intersecting to result in spreading awareness through a medium that is visually appealing. This form of art usually highlights those areas or questions the usage of space to beautify. It speaks the language of the people, their conc erns, and their preference through the medium of revolutionizing contemporary art . It needs to be realized here that "street art is constructive, graffiti tagging is destructive." (Graffiti action) Street art a positive

Anishinaabe Change Maker Essay Example | Topics and Well Written Essays - 750 words

Anishinaabe Change Maker - Essay Example As an aboriginal, Campbell was born at a time when the native populations were still struggling to live in the highly diversified Canadian society. At the same time, it was a period when women had no place in the society (Mandel, 2005). However, as a focused person, Campbell beat all the odds to accomplish her goals in life. The issue is that she was did not sit back and watch. Instead, after struggling to pursue her education, she dedicated her life to serving the people. She was really concerned about the plights of her people that she did her best to resolve using her writing, filming, broadcasting and advocacy talents. Surely, Campbell must have been so passionate about her people. As already highlighted, Campbell qualifies to be my change maker mainly because of the numerous achievements that she made in the society. The first major achievement was to become a renowned playwright. This was proven when she published a lot of books that later received the approval of the society and become so popular not only in Canada, but also in other countries like France, Italy, Germany, China and USA in which her publications were translated into a number of foreign and local languages. Her other achievement is that she inspired her people when she became the very first film maker in the history of the Aboriginals. This is something that no woman could think of doing during then (Johnston, 2009). Later, she made other achievements when she joined activism to advocate for the rights of the Aboriginals ands the women folk. These are very great achievements that made Campbell to inspire a lot of people who not only admired, but also considered her as a change maker. With all these achievements, Campbell has had a rich legacy. The first legacy for which she will be remembered is that she was the first Aboriginal woman to found and establish an active and fully functioning production company in Canada. This was evidenced when she established

The Lamentation by Ludovicco Carracci Research Paper

The Lamentation by Ludovicco Carracci - Research Paper Example The figure’s pose invokes the dead Christ. It shows Christ’s right hand as being distorted. His left hand which is cradled by Mary Magdalene appears dislocated. The virgin has fainted at the sight of her son lying across her lap. In this artwork, the Virgin Mary is shown as a middle-aged woman instead of young and beautiful. Saint John is shielding Christ’s feet by a raised winding sheet and falls with increasing strength on his chest and head. The Virgin Mary, the other three Maries and Saint John are used to bring out a striking effect on the artwork with a neutral background (Wolk-Simon, Bambach & Alsteens 127). Mannerist was used to make the painting. The artwork is associated with the 15th century in the year 1582. The artwork’s origin is in Italy in Bologna. The artwork fits in the category of the 15th-century Italian printers. The technique used to make this artwork was painting using oil on canvas material. Traditional oil painting often began with sketches onto the canvas with charcoal, chalk or thinned paint. The oil paint was then mixed with linseed oil or other solvents to create a faster drying paint. Generally, solvents thin the oil in the paint. Moreover, each additional layer should contain more oil than the layer before it, to allow proper drying. If the additional layer contains less oil, then the final painting will crack and peel. The quality and type of oil determine whether the paint film is stable and strong. Oil paint does not dry fast it remains wet for long. This enables the artist to revise their work if any correction is needed. An artist can change the color , texture or the form of the whole artwork. Earlier works were panel paintings on wood but around the 15th century canvas became more popular. Canvas was preferred by artists because it was cheaper than wood and easy to transport because it was light. Painting using oil on canvas spread through Italy from

Anishinaabe Change Maker Essay Example | Topics and Well Written Essays - 750 words

Anishinaabe Change Maker - Essay Example As an aboriginal, Campbell was born at a time when the native populations were still struggling to live in the highly diversified Canadian society. At the same time, it was a period when women had no place in the society (Mandel, 2005). However, as a focused person, Campbell beat all the odds to accomplish her goals in life. The issue is that she was did not sit back and watch. Instead, after struggling to pursue her education, she dedicated her life to serving the people. She was really concerned about the plights of her people that she did her best to resolve using her writing, filming, broadcasting and advocacy talents. Surely, Campbell must have been so passionate about her people. As already highlighted, Campbell qualifies to be my change maker mainly because of the numerous achievements that she made in the society. The first major achievement was to become a renowned playwright. This was proven when she published a lot of books that later received the approval of the society and become so popular not only in Canada, but also in other countries like France, Italy, Germany, China and USA in which her publications were translated into a number of foreign and local languages. Her other achievement is that she inspired her people when she became the very first film maker in the history of the Aboriginals. This is something that no woman could think of doing during then (Johnston, 2009). Later, she made other achievements when she joined activism to advocate for the rights of the Aboriginals ands the women folk. These are very great achievements that made Campbell to inspire a lot of people who not only admired, but also considered her as a change maker. With all these achievements, Campbell has had a rich legacy. The first legacy for which she will be remembered is that she was the first Aboriginal woman to found and establish an active and fully functioning production company in Canada. This was evidenced when she established

By world War 1 Essay Example for Free

By world War 1 Essay Introduction World war 1 had a huge impact on peoples live at home. We can see from the sources that I am analysing that all sections of society were affected by the war, men, women and government. The working classes were affected by recruitment and the upper and middle classes were affected because they had to do their own housework. Also peoples standards of living were affected, they had more of a balanced diet and the women found that they had more money because their husbands were at war. I am going to evaluate a number of sources which tell us a lot about what affected peoples lives during the war. I will look at the validity of the sources and the strengths and weaknesses. The topics I will study are Recruitment and Conscription, Politics, Role of Women and Changing Standards attitudes and beliefs. I will start by looking at how Recruitment and Conscription affected peoples lives at home during the war. Recruitment and Conscription. Many peoples lives were affected by the first world war. At the start of the war the government had to try and persuade 1000s of men to join the war. Source A1 (i) is a Recruitment poster produced by the government in 1914 as part of a Propaganda campaign to get people to sign up and fight in the first world war. The poster features a picture of Lord Kitchener who was the secretary state for the war. This poster is the most famous poster made for the war and it made men feel as if they as an individual was wanted to fight for their country. The idea of the finger pointing and using the words you and your made the men feel as if the government wants you as an individual. The weakness of the poster is the fact that it is propaganda. The poster is basically saying that you must sign up to the war. Source A1 (ii) is a photograph taken outside Southwark Town Hall in London. It was taken during December 1915. The photo is of an Army Recruiting Office. The people who are queuing in the long lines to sign up all look happy at the prospect of going to war. This seems unusual to me and this could be because the photo may have been staged by the government to make the men think that all other men are signing up so they should sign up too. The fact that this photo could have been staged makes the source unreliable because it is not real. In December 1915, the government were in trouble because they did not have enough men signing up to the war, because at this point people at home were learning of the first major casualties of the war. The men were realising that going to war was not as easy as it first looked. So in December not many people were signing up which makes the site of this many people signing up a rare site at the time. Also if there was so many people signing up, the government would not have had to bring in Conscription. A strength of this source is that it was taken at the time but a weakness is that it could have been staged. Conscription was the compulsory enrolment into the armed forces. In January 1916 the act was passed that unmarried men between the ages of 18 41 had to join the armed forces. Then in May 1916 a second act was passed that unmarried men between the ages of 18 41 had to join the army. Politics and the war effort The first world war had a big effect on Politics. We can see this in Source B3. Source B3 is a photograph of the new Prime Minister with the new members of the coalition cabinet. The photograph was taken at 10 Downing Street in December 1916. A weakness of the photo is that it maybe propaganda and could well have been staged to make the people at home believe that the government were united through the war. Its strengths are that it was taken at the time. This increases the reliability of the source because it is an actual picture from the time of the war showing that the government was united through the war. Source B4 shows how the first world war affected different Political Parties. The source is written by John Davies on the History of Wales in 1993. This source tells us that Labour was becoming more popular through the war as it had no responsibility for how the war came about, but for the Liberal party the war was a disaster because their leader Henry Asquith lost his role of Prime Minister to the Labour leader David Lloyd George. The source says: The strength of this source may be that it was written a long time after the war, so John Davies views would have been based on balanced opinions. A weakness of the source though is that the book is only about Wales. Also it may have been biased to David Lloyd George because he was welsh. The First World War also had an affect on political issues. In December 1917 the house of commons decided to give the vote to 6,000,000 Women over the age of 30. Source B5 (i) is a report from The Daily Sketch which shows this. The report tells us that the vote was won by a huge majority of 330 out of 440 votes. It shows the start of a new era for women. The strength of the source is that is an actual report from the time which makes it reliable. Source B5 (ii) is a photo of the 1918 general election when for the first time Women over 30 were allowed to vote. The picture tells us that woman were becoming more independent. The picture source may be reliable is it was taken at the time of the general election. A weakness of the source is that it was taken by the government reassuring men that the women would probably vote the same way as their husbands. Women and Social Change. World War 1 had a massive affect on the way women ran their lives. More women started going to work, fashion changed and they had more money from wages to spend on themselves because the men were away. Source C3 is a poster produced by the government showing people that women are doing their bit by making munitions for the men at war. We do not know when the poster was issued but we do know that it was from sometime during the war. The weakness of the poster is that it was propaganda to get more women to work. The strength of it though is that it was from the time. This affects the reliability as because it is from the time we know that it was actually shown to the women during the war. The First World War had an affect on how many Women were employed in different trades. Source C4 is a table of Figures that represent the changes of the amount of women that were employed throughout the war. The table shows the increase in the amount of Women employed in Britain between July 1914 and July 1918. The source may be reliable because they are official Government figures but the numbers are rounded up so we do not know the exact figure. They could have been rounded up to the nearest thousand or the nearest 100 thousand we do not know. A weakness of the source is that it doesnt tell us what happened after the war. After the war the number of Women employed may have decreased. The amount of money that women had also increased, this may be because their husbands were away, so they did not have to buy for them and also they were working. In Some cases the women were getting paid more than Corporals. We can see this in Source C5. This source was written by a full corporal, H. V. Shawyer in 1916. He says: This source tells us that the women were getting paid more than the men and were also able to spend their money on other people. This source may be reliable as it was written by the person about his experience and also it was written at the time of the war. Changing Standards, Attitudes and Beliefs The impact of the First World War changed peoples standards, attitudes and beliefs. Source D3 is an extract from an article written by A. J. P. Taylor in 1965 about England 1914 1918. The extract is about how the war affected the rich. A. J. P Taylor says: At the end of the war, there was a general change of economic outlook. Previously the idle rich had been proud of being idle. Now they were ashamed of it and idleness was becoming more difficult. Domestic servants, for instance, were hard to come by. Their number had been halved during the war. Households which had kept five servants dropped to two; those firmly with two to one; and the rest of the middle class made to do with a daily woman. This source tell us that people were happy to have servants before the war but now they know what it was like being normal they became ashamed of it. The way people used their money changed, instead of using servants they were doing the work themselves. It was more difficult for the rich to get away with doing nothing, because the working class had more better paid jobs to do. The source may be more reliable because it was written a long time after the war and he would have been able to gather more evidence. People would have also been more honest because it was a long time after the war. Source D4 shows how the war affected religion and chapels. The source is from a book by Kenneth O. Morgan called Rebirth of a Nation: Wales 1880 1980. It was written in 1981. The emphasis of the book is not actually about the First World War and so the book may have only had a page about the war. Source D4 says: The factors which had weakened the chapels before the war debt, over-expansion in rural areas and lack of support from non- Welsh speakers and industrial workers became stronger after the war Fundamentalist religious belief, barely changed since the chapels were founded. This source is telling us that the society changed during the war but the chapels didnt. The source may be reliable because the book was written a long time after the war. This means that Kenneth O. Morgan would have been able to base his book on a lot more evidence than if it was written immediately after the war. A weakness of the extract is that the book is only about how the Welsh chapels changed. Peoples Standard of living also changed as a result of the First World War. In an article by a modern historian, Clive Emsley, he said that although the war resulted in the deaths of many thousands, there was an overall improvement in peoples diet and a decline in the death rate. He also said that Lone wives were able to wages go further. This source tells us that some people were better off than theyd ever been. Because this article was written in 1996 it makes it more reliable, because he would have been able to base his article on a lot more evidence that came available a long time after the war. Conclusion From studying these sources on recruitment and conscription, politics and the war effort, role of women and changing standards, attitudes and beliefs it can be seen that the war had a massive impact on all sections of society. These changes were sometimes better, financial and Health wise. However as can be seen from Recruitment and conscription, the men had to sign up and a lot were being killed The First World War acted as a catalyst to a change in society. People who had experienced war first hand had their lives change dramatically, however those who were at home e. g. women and children, also experienced fundamental change in many aspects of their lives.

Organisational Design In Social Care Organisations Social Work Essay

Organisational Design In Social Care Organisations Social Work Essay Organisational design according to Mintzberg (1983) is defined as the ways in which labour is divided into distinct tasks and then its coordination is achieved among these tasks. Organisational design comprises of the component parts of an organisation such as the employees, the information and the technology and how they are integrated together. The relationship between the different parts of the organisation is a social construction. This social construction needs to be adequate to meet the goal of the organisation, in the case of social care organisations it needs to serve the service users best. [Social care is] a profession committed to the planning and delivery of quality care and other support services for individuals and groups with identified needs. Organisational design is used achieve the vision or mission of the organisation. The vision is defined by the managers and leaders of the organisation and the design is formulated around this vision. It is important to design an organisation around an agreed goal; this can be problematic if leaders cannot agree on a goal or they have different understandings of the goal. The Minister for Health, Mary Harney has a view of privatisation of service and more reliance on community involvement than state involvement in individuals care (such as care of the elderly) which conflicts with the policies in place for an equitable health care system (O Doherty, 2010). In many ways organisational structure and culture are interlinked and both must be addressed when examining organisational design. The design is often difficult to change because of the culture of agreed norms, values and expectancies within the organisation. Organisational design is integral in creating efficiency and effectiveness in the organisation therefore it is important in all organisations to implement a structure. Drucker (1999) argues that as situations vary there are no clear guidelines that can be given to identify the best structure to use and mangers must use their own judgement regarding which design to choose. The structure must however coincide with the service users needs and not what the organisation believes should be the structure. Having an identified structure in an organisation is important to contribute to its functions. There are a number of designs outlined that managers may choose from but mangers need to acknowledge elements of the organisation when deciding which model to choose. These elements include: the specialisation of work, the chain of command, the span of control required, degree of formalisation required etc. Bureaucracy is the evident design applied in modern society. This may be influenced by Scientific Management and the military structure from history. The bureaucratic design is controlled and involves standardisation. Hierarchy is an important element of bureaucratic organisations, with departmentalisation and sub-groups evident. Having too many levels of hierarchy however can slow the decision making process within organisations, particularly social care organisations (Jones, 2007). The Quality Assurance in the Social Care sector report (2010) identifies also that an organisational desi gn which values low levels of hierarchy is the best approach for effective communication between staff. According to Kolb (1988) reflective practice and supervision is an important element in social care work. As an organisation adopts a more bureaucratic style the level of good supervision declines (Ruch, 2005). It is important to recognise that supervision in the context of social care works requires the supervisor supporting and guiding the employee towards best professional practice. Supervision involves reflecting on practice and recognising strengths and weaknesses of the employee in a positive way so as to improve the overall service for the service user. The lack of acknowledgement of the function of supervision in this way may be detrimental to the overall organisational goal. Social care workers are not to be seen as bureaucrats simply there to carry out tasks assigned by management but as individual problem solvers with skills for decision making (Thompson and Thompson, 2008). Therefore it is important to have an organisational design in social care organisations which incor porates supervision. The health service in Ireland has undergone fundamental changes since EU pressure began in 1973. The Commission on Health Funding (1989) recognised that the health board system was failing due to management and administration and many layers of hierarchy and a new system needed to be implemented. Other recent reports also outline the need for changes and the need for clarity of decision making in the health care system such as the Quality and Fairness A Health system for you (2001) report. It was outlined that the health boards operated as separate entities which led to inconsistency and did not address best practice. The Health Service Executive (HSE) was formed in 2005; it joined the former 11 health boards together. It consisted of three main parts: the National Hospital Office (NHO), the Primary Community and Continuing Care (PCCC) and Population Health. Unfortunately the HSE was not fully planned or organised. It underwent another organisational structural change in 2008 when t he NHO and the PCCC were joined together under one manager. The Health Information and Quality Authority (HIQA) was established in 2007, it incorporated the Social Services Inspectorate (SSI) to work in collaboration with the HSE. HIQA can be viewed as an affixed type of organisation, quality should have been built into the organisations structure but instead HIQA was set up to add in quality into the services provided by inspecting the level that the standards are upheld. This shows that organisation design is an important issue to be addressed. Equally important is the setting of a vision or a goal. The HSEs budget plan is only up until 2014. Although the Quality and Fairness A Health system for you (2001) report outlined what needs to be done, some issues are still outstanding. The human element in social care organisations must be taken into consideration when applying a structure. Maslows (1943) theory of needs acknowledge that human need for self-actualisation is important for their well being. This would imply that organisations would need to involve employees in the decision making process within the structure as self actualisation means being involved in problem solving. Argysis (1957) argues that bureaucracies did not allow for this decision making process. Likert (year) also identifies that using design which involves open communications and trust is best used. There are arguments against this style of involving employees in decision making such as those by Vroom (1973) and Feidler (1967) who value the contingency style of management. Job satisfaction is difficult to access and achieve in service organisations. It is evident that work specialisation does not lead to job satisfaction in social care area; staffs need to be able to change their roles a nd rely on teams and supervision. The impact of staff burnout in social care is prominent. In the Roscommon Child Care Case recently reported there are clear problems with the structure of the organisation. During the period when the health professionals were working with the families the legislation in the child care area was changing with the introduction of the Child Care Act 1991 and Children First National Guidelines for the Protection and Welfare of Children, 1999 and new implementations arose. The staff were not trained in the new developments. If they had been trained then the Roscommon Child Care incident perhaps intervention would have occurred earlier. One of the objectives of the Quality and Fairness (2001) report was to protect children and the need for early intervention. The family in the Roscommon case were known to the HSE since 1989 and the children were not taken into care until 2004. The lack of continuing professional development (CPD) was highlighted as a reason why the mistakes of the past were not learned and as to why new legislation was not implem ented in this case. This can be seen as a failure of the system as well as the culture to provide CDP (Roscommon Child Care Case, 2010 4.16). The report also recognises the need for organisational change and identifies that the HSE has implemented systems of child protection in some areas but this highlights the need for it to be implemented across all organisations (Roscommon Child Care Case, 2010 5.1) Within social care work the need for interagency work is fundamental to provide the best service possible for the service users. However the communication between the agencies needs to be clear and consistent to ensure that the best service is provided and essentially that children are safe and protected (Julius et al, 1980). Julius outlines that the structure of the organisation may hinder the interagency work and it is important to recognise this in work. The structure and culture of the organisation have an impact on the behaviour and attitudes of employees. The structure must be designed so that the employees behave in a manner that best benefits the goal of the organisation, in the case of social care it would be to best serve the service users. When restructuring fails it leads to confusion and turmoil among those affected such as the managers, staff and service users. Models of design will unavoidably need to be changed according to the period of time. Organisations need to plan for the future, make predictions regarding changes that may need to be made by identifying opportunities and threats. Financial issues, new technology and changing population may require an organisation to change its structure. The structure needs to be examined to ensure that it is fulfilling its purpose and that is especially true in social care work where the impact of failure can lead to serious harm or even death to individuals.

Essay --

Summarize the main conducts of the leaders mentioned in this case, and discuss why they succeed or failed (15 marks). P&G’s reputation is earned by our conduct: what we say, what we do, the products we make, the services we provide and the way we act and treat others. As conscientious citizens and employees, we want to do what is right. For P&G, and our global operations, this is the only way to do business. a. A deep commitment to deliver leadership results. b. Leaders in P & G have a clear vision of where we are going. c. They focus our resources to achieve leadership objectives and strategies. d. They develop the capability to deliver our strategies and eliminate organizational barriers. One element that helps make the program successful: loyalty. While there's no hard and fast rule against hiring outsiders, P&G rarely does so. "We promote from the inside, because that's our primary source of talent," says Lafley. COO Bob McDonald says employees who are promoted internally nearly always thrive, while other companies, he reckons, have a 50% fail rate when they use headhunters. "What we're talking about is a system that's much more reliable," says McDonald. The result of P&G’s focus on innovation has been reliable, sustainable growth. Since the beginning of the decade, P&G sales have more than doubled, from $39 billion to more than $80 billion; the number of billion-dollar brands, those that generate $1 billion or more in sales each year, has grown from 10 to 24; the number of brands with sales between $500 million and $1 billion has more than quadrupled, from four to 18. This growth is being led by energized managers — innovation leaders — who continually learn new ways to grow revenues, improve margins, and avoid commoditizati... ...eciation for Chinese culture to be successful. Growth in this arena was facilitated by Procter & Gamble’s emphasis on attracting and retaining local talent. How to Deal with Crisis: The tumultuous nature of the Chinese economic and political system during this period forced Procter & Gamble to learn how to overcome significant challenges numerous times. The Procter & Gamble leadership recognized that in order to remain viable under such circumstances, they had to face up to the reality of any crisis situation squarely and remain unfazed while focusing primarily on the few very specific issue areas where they could make a sizeable impact. Procter & Gamble’s survival was facilitated by a policy of company-wide resolve to persevere in the face of problems created by the crisis and an emphasis on caring for their employees, particularly their domestic talent. Refrences

Acid Rain :: Free Essay Writer

Acid Rain   Ã‚  Ã‚  Ã‚  Ã‚  Acid rain forms when sulfur and nitrogen dioxides combine with moisture in the atmosphere to produce rain, snow, or another kind of precipitation. This kind of pollution may also be suspended in fog or deposited in a dry form. Acid rain is most common in North America and Europe. Acid rain has also been detected in other areas of the world such as tropical rain forests of Africa. Canada has placed limitations on the sulfur emissions. The United States has not, so the emissions may still drift into Canada.   Ã‚  Ã‚  Ã‚  Ã‚  The acid rain cycle begins with hundreds of power plants burning millions of tons of coal. Burning coal produces electricity for us. Coal is made of carbon, but the coal that we mine is not pure carbon. It is mixed with other minerals. Two of these are sulfur and nitrogen. Then the coal is burned some of the sulfur changes into sulfur dioxide and nitrogen changes into nitrogen oxide. These escape in to the air as poisonous gases. Some smokestacks release chemicals like mercury, arsenic, and aluminum. Some of these minerals are changed in to gases and others become tiny specks of ash. As these chemicals drift, they may change again. They may react with other chemicals in the air. When sulfur dioxide combines with water, the result is sulfuric acid. When nitrogen oxide gas combines with water, the result is also another acid. When the clouds releases rain or other precipitation, the acid goes with it. This is called acid rain.   Ã‚  Ã‚  Ã‚  Ã‚  The level of acid is measured in pH levels. The pH scale begins at 0 and ends with 14. A reading lower than 7 is called acidic, and a reading higher than 7 is called basic. Seven is neutral. Normal rain is slightly acidic with a pH level of about 6.5. Rain with a pH of 5.5 is then times more acidic than normal rain and rain with pH of 4.5 is a hundred times more acidic than normal rain. In parts of the country, rain with pH levels of 4.5 to 5.0 is common.   Ã‚  Ã‚  Ã‚  Ã‚  An English scientist named Robert Angus Smith discovered acid rain in 1872, but no other scientist continued this study. Then in 1961 the Sweden wanted to know why the fish in their lakes were dying. Svante Odà ©n discovered that the reason was acid rain. After Odà ©n's discovery, other scientist began to study acid rain too.   Ã‚  Ã‚  Ã‚  Ã‚  Acid rain has destroyed plant and animal life in lakes, damaged forests