Kraft Foods Essay Example | Topics and Well Written Essays - 500 words

Kraft Foods - Essay Example This form of marketing is recognized as internet marketing or online marketing in addition, there are several types of internet marketing. Internet marketing has several merits and demerits. Internet marketing is quite cheap to reach the target audience and it can also allow for online shopping. In this case, Krapf Foods uses its website as part of their marketing strategy. A website is considered as one of the most effective marketing tools. According to most business analysts, a high-impact website is regarded as a remarkably potent marketing tool. Apart from acting as a marketing tool, websites enhance the image of an organization; they educate about the business and also serve as a communication tool with the customers (Moran & Hunt, 2008). All these features are included in Krapf Foods’ website. Krapf Foods’ website contains summarized information about the organizations’ business. This notifies the customers of what they are supposed to expect from this organization. The website also includes a news center whereby all the latest news regarding the organization is detailed. Furthermore, Krapf Foods has also included prior information about the company which also includes some of the major brands that the business deals with. This information is extremely critical in ensuring that the company attracts its target market. Moreover, Krapf also included an investor center section which allows investors to buy shares from the company. All the sections included in their website can significantly increase customer traffic.

Analyse the author's implicit and meaning of the text. Comment on the Assignment

Analyse the author's implicit and meaning of the text. Comment on the way He uses language to make his point and whether or not is an appropriate way of starting his view - Assignment Example He believes that he belongs to no community as well as all of us. Therefore, nobody should abide by the word community. He suggests that even one should be cautious even being called a family. He suggests that media uses the word communities a lot and even in a terrorist act and other criminal issues. This makes people be in fear of the communities they live, and they need re-assurance. He further presents a man in his street that runs a â€Å"community association." Nobody is joining this association. The man became the sole member and the leader of the association, and he purport to represent them. This after being advised that it is easy to negotiate with self-appointed leader than with many persons with their distinct concerns. He has a view that it is fictions when people speak about the faith, local and ethnic communities. He argues that the reason of using communities is to diminish the individuality. This means that people are not independent but are under a bracket termed as community. This easily allows those in power to rule over or achieve their self-interest through the community. He argues that the government has categorized its people by type just as Marxism did by class. He suggests this is easily achieved through the community, but it is wrong. He cites the example of union leaders who are minority negotiating the salaries of the employees as one-way leaders achieve their self-interests. Clubs and universities in Briton is part of the large part of trying to pass their bureaucratic leadership and diminish the British spirit individualism. He refers to George Orwell and Aldous writings that demonstrate inhumanities of societies according to the imposed templates on them. He further suggests that the government is curtailing liberty through their chants of free people as a unit in a collective communal way. All this is for their leadership advantage and quest for power. He notes the